Watch out Brooklyn, Beacon is totally cool for boutique shopping!!

My mom and I were walking to echo boutique to shop, and we parked extra far away because shopping has gotten tricky now that Beacon is so hoppin' with shoppers and eaters. So we walked by this mermaid logo and it looked so familiar to me, but I wasn't sure why, and as we were studying it, the red polka dot coat caught my eye and I realized - BAM - there is a shop in there (you never know, since new stores are popping up all the time now so sometimes aren't ready yet)!

The designer and store co-owner Sarah Maria is well know in fairs and the Etsy Hudson Valley Team. She is the designer behind Meerwiibli, and she's made The Tailored Mermaid the brick and mortar home of her designs, and those of her friends!

They will participate in Second Saturday's, making June 8th their official grand opening party! Follow them on Facebook for more breaking news.

Take a peek inside!

The most unusually shaped dresses you've seen in a while. And the color contrast on them is amazing. You can thank designer and co-owner of The Tailored Mermaid Sarah Maria for this rack.

Admire the display birch.

The Tailored Mermaid includes dresses, clothing and jewelry from other designers. I tried on the dress on the right, and it was a perfect summer strappy dress that you can wear like a house dress, but looks sexy outside. The red and white dress on the left is CUUUTe. Why? Because designer Sarah Maria added her signature oval-in-a-square pockets on the front.

Bam, cute jewelry that is easy to look perfect and fresh. And do note the display price tags - it's on tree bark with chalkboard paint. Made by an Etsy display artist.

The designer's husband and co-owner Brian James is the author in residence here! He also has childrens' books over in the kids nook.

The convenient nook for kids to color while Mom shops. And they can add their drawing to the collection of other drawings in the window!