Beacon Shoppers Pop Up With Joyful Noise After Election Results Are Declared

Saturday started a stunner of a weekend, with the sunshine and warm weather. The stunner of a surprise happened mid-day Saturday, when the 2020 election results were declared and just over one half of America began celebrating. Locals and visitors were already out and about to enjoy shopping on Beacon’s Main Street, which grew enhanced with joyful honking of passing cars.

As cars passed, some people walking on the sidewalk clapped and cheered. Twins Barber Shop had a DJ spinning beats, and Joy, the owner of the Subway franchise, stepped outside to film what was developing on Beacon’s mile long Main Street. She wasn’t alone. Several shop owners and staff also stepped outside to look at the cheers, take pictures, and step back inside for the hustle and bustle that is Saturday in Beacon.

While not organized, this demonstration of horn honking was impromptu and was done by drivers as they drove from Point A to Point B of their Saturday errands. Patrons outside of several eateries like Homespun, Zaitun, Max’s On Main, Amacord, Towne Crier Cafe, and others, lifted their arms when someone banged a drumb, clanged a pot, shook a tambourine, or sounded a horn. A few cars drove around several times, like one vehicle who was playing the National Anthem.There was very little if any police vehicle presence, as this was not a demonstration, but people reacting while going about their days.

Strangers gave socially distant high fives, people listening to different music in their ear buds joined rhythm and danced together while passing each other. The reaction was not isolated to one area of Main Street, or to one time of the day. This lasted the entire length of Main Street, from the mountain to the train, into the evening. There did not seem to be many fireworks that were ignited.

Later in the evening, at 8:30pm when Kamala Harris and Joe Biden addressed the nation and the world, horns were honking in their TV audience as well, as trucks had been orchestrated to pull up to their drive-in speech that was held outside, to honk in support.

Shopping was in full force this weekend. Below are a few pictures of the shops we stopped into. As for volume of sales, some owners are reporting healthy buying from the uptick in Beacon’s visitors. Brenda from Beacon Bath and Bubble observed that the sales are close to what they are at around Christmas time. She observed this back when the Cupcake Festival was hosted in Beacon, which became one of her best sales days of the year.

Anne from the Chocolate Studio was happy with the amount of people making it around the bend to her end of Main Street, she confided to us as we ate a delicious vegan strawberry ice cream that is quickly becoming a famous flavor for dairy lovers as well.

And of course we had to stop into the Snooki Shop! Snooki, who’s name is Nicole, opened the shop in Beacon, returning to her roots of the Hudson Valley to expand her business. We learned that she also has a line of makeup, and other goodies you’ll find inside the shop.

For those who are fans of the annual Hop and Shop, event, a date has been set! Reserve December 3 (Thursday) and December 4 (Friday) for extra long nights of shopping.

Below are videos of different areas of Main Street and the joyful noise sounded.

The Chocolate Studio, on Beacon’s East End of Main Street, near the mountain. Try their vegan strawberry, a favorite with dairy lovers.

LLTO is back! Once in the tiny shop near Mountain Tops, this decor shop has opened mid-way down Main Street. Very selective inventory that from around the world, you’ll want to stop in.

Bath salts, bubble bath, bath bombs, all you need to brighten your bathroom are in Beacon Bath and Bubble, along with childhood favorites candy and soda.

New journals and towels are in at Beacon Mercantile, a perfume store in Beacon, where the scents are made in the shop.

Makeup from Snooki in the Snooki Shop, which includes a glitter pallet. You’ll even find stick-on eyelashes!

Velour is in this season, and you’ll find it at La Mere right now, with this velour halter. Wear it under a tank. And don’t miss the stackable rings to bling up your fingers.