Rose Eliza Spa incorporated in October 2023, according to state records cited by the Highlands Current. By February 2024, Rose Eliza Spa was under construction, renovating the space after the building sold to Robert Arzanipour of Rockridgegroup Custom Homes, a Long Island-based luxury development firm who bought the generationlly owned one-story building for $2.3 million from Susan Antalek Pagones, co-owner of the insurance agency, Antalek and Moore, who after the sale moved several blocks down to the new 4-story building across from the DMV on Main Street.
The sale of the building displaced longtime businesses including the original Roma Nova (the financial distress of which prompted their selling to new owners), Batt’s Florist, the barber (who moved to Hyde Park) and Community Action Partnership for Dutchess County which serviced the Beacon community with a food pantry, professional clothing connections, food stamp application, etc. Community Action Partnership for Dutchess County was able to re-locate within Beacon to continue serving the community, but not without a scramble.
The Highlands Current reported that they contacted the owner of the building about the ads in April. The newspaper reported that the building owner responded at that time: “Thank you for bringing these ads to my attention. I had never seen these posts before and am appalled. It goes against our lease terms, and we will be taking immediate action.” The newspaper said they followed up additional times and did not receive a response. Their followup article published on August 1, 2025.
The newspaper reported that in the summer of 2024, “a user on AMP Reviews, a website in which men discuss their experiences at ‘Asian massage parlors,’ requested ‘any intel on [the new] Rose Spa in Beacon (Eliza St)? I see them advertising on Skip the Games,’ another escort directory,” the newspaper said. ALBB has not verified these statements.
The Highlands Current stated that they called Rose Eliza Spa, and a woman answered, who said her English was limited and asked that questions to her be sent via text. A reporter from the Highlands Current “asked who posted the online ads, she wrote: ‘We don’t know.’ She wrote that ‘the boss has returned to China’ and ‘there are only workers here.’ She added: ‘We have a regular massage [business]’ and sent photos of female customers whom she said were ‘frequent visitors.’”
A source familiar with the area said that they do not see young female employees, but do see older female employees. They also said they see mostly male customers. ALBB has confirmed that there is only one entrance into Rose Eliza Spa, and that is through the front door on Eliza Street.
Licensed massage practitioners do not text photos of their clients without their client’s consents, and those are usually on the professional’s website as a testimonial or example of practice.
The newspaper also published a review of someone on that site, which ALBB has not verified, who posted in August 2024, who “said his experience at Rose Eliza had been ‘very mechanical’ with ‘no engagement.’ A second user who posted in March said he paid $80 for a massage but left disappointed. In response, a user complained that some businesses are promoted on adult sites only ‘to get you in the door.’”
