Boutiques In Beacon Quickly Build Websites To Stay In Business On Main Street

For some brick and mortar businesses, establishing an online presence pre-pandemic may not have been a priority. Walk-in business was good enough to keep them in business, so perhaps building an online website store was not needed. Plus, a shop owner is quite busy with customers who walk into the store, so spending a lot of time online to build a web shop is not easy. That all changed with the shutdown of Main Street back in March due to the COVID-19 pandemic, when the doors shut and foot traffic disappeared.

Overnight, the digital way of reaching a customer was the only way to reach a customer. Any store without a social media presence on Instagram, Facebook and TikTok was cut off from their customer base (unless they had been sending newsletters, which is even less of a percentage). Anyone who did not have an ecommerce website lost the ability to sell to the customer stuck at home - looking for something to do, or who needed that special something only available at the boutique.

Some brick and mortar shops in Beacon have not committed to the daunting task of establishing an online presence - it could be because they think it’s too hard, or feel not tech-savvy enough. When once they felt it a waste of time and money if not enough customers use it, that percentage shifted as no customers are currently walking through the door.

Boutiques Build Their Webshops

A Little Beacon Blog traveled around the web to find new or enhanced websites that popped in some of Beacon’s Main Street businesses up post-pandemic. With so many resources available now to sell online, shop owners don’t need to be coding experts to get one up and running. Required, however, is a lot of patience to build it, and good ideas for how the shop owner wants the web shopping experience to flow. Below is a sampling of brick and mortars who expanded online:

Blackbird Attic

Website Platform: WordPress with WooCommerce

Blackbird Attic, a consignment shop on Beacon’s east end of Main Street, already had a website but didn’t convert it to an online store until recently. Prior to that, they utilized their Instagram account (@blackbirdattic) to host pop-up shops and gather sales through Instagram via Direct Messaging (DMs). Owner Michelle Caves-Deal tells us “Selling on Instagram definitely works - people like to see the items live in Instastories, They've said it feels like they’re back shopping in person…”

But this does come with some extra steps for shop owner Michelle in order for the sale to happen, like sharing additional details and photos with the customer prior to purchasing. Being a consignment shop, she needs to create two invoices, merchant account and one for the WooCommerce software they use for sales.

The Underground Beacon

Website Platform: WordPress, WooCommerce, eBay

2020 has already been a challenging year for The Underground Beacon, a well known comic book store with weekly comic book release days and in-person gaming events. First, they faced the risk of closing due to the usual pressures of personal life (family loss) and revenue streams to pay the rent, only to be saved by a new partner just earlier in March.

The shop has been hosting the weekly Magic The Gathering sessions on Zoom. They also created a website to sell t-shirts promoting love to the store in addition to selling comics through their eBay store.

Comic book shops were hit pretty hard when Diamond Comic Distributors - the main distributor for most comic book publishers including Marvel and DC Comics, announced a halt to all product distribution on March 23rd. This meant comic shops, like The Underground Beacon, would not get new merchandise coming in until further notice. Thankfully, at the beginning of May, Diamond announced they will resume distribution May 20th. Marvel and DC Comics have announced are being shipped to stores beginning in late May 2020.

Flora Good Times

Website Platform: Squarespace for the main website; Square for the Delivery Shopping

As we shared in this recent article, Corrine from Flora Good Times was concerned dealing with such a tactile store “from seeing the plants and flowers to the smell of the shop itself” she says “it was such an unknown for me whether or not people would continue to shop at Flora through the computer.” She created a second website through Square just for local orders. This was convenient since they also use Square for their point-of-service sales. “It is easy to integrate into your inventory and create a delivery radius..” Speaking personally as a customer, it was super easy to place an order for delivery (twice!).

Still a new business with just 8 months under its belt, the plan for an online shop was in the cards but current circumstances really rushed that project. “I find that a lot of people are looking to spruce up their homes during this time, and adding a plant or some flowers to their quarantine definitely appears very popular!” says Corrine.

RAVEN ROSE

Flower shops for the longest time relied upon centralized flower delivery websites to host their flower bouquet options. Raven Rose on Beacon’s east end of Main Street has a large space, most of which is filled with home goods, despite their large floral business. Years ago when owner Courtney Sedor bought the former floral shop that was located there, she relied upon a florist website service for her ecommerce, which locked her in into different template and selling options. After the COVID-19 shut-down, she dove in and put her home goods online, and now is part of the “release” news when a shop owner puts something new up on the website.

LAST OUTPOST STORE

Website Platform: Shopify

Getting a website up and running quick was a concern for a few businesses. When starting a brick & mortar business, a website could be on the to-do list but building it in stages like how Last Outpost Store was doing.

While timing was of the essence, the Last Outpost store still wanted their website to capture the feel and vibe of their shop, while wanting the online experience to be as close to the interior shopping experience as possible.

Co-owner Allison Cimino was able to finish the site 2.5 weeks after their March 17th shut-down. Allison shares with A Little Beacon Blog: “The response has been really good. The local delivery has been great as well. I have been learning just how many locals really love our shop. That alone really drives me to want to see through this so we can be there for all of our customers when we return!”

BINNACLE BOOKS

Website Platform: IndieCommerce (Drupal)

Binnacle Books, the small independent bookstore located in the middle of Main Street, always had a website, but did not always have the ability to shop on that website. They started with a form you could fill out if you wanted to order any book (possibly any book in the world?), and they would process the order. Different weeks into the pandemic brought different iterations of their website. First the ordering of any book got more advanced, and then their book collection appeared online in a searchable organized fashion. Binnacle Books offers a monthly membership that locks in a discount on book prices, and devised a way to make it easy to checkout without using your credit card so that the shop keepers could credit it against your monthly membership card on file.

LUXE OPTIQUE

Website Platform: Squarespace

While Luxe Optique always had a website, they were dependent upon walk-in foot traffic. Glasses fitting on your face is a personal, physical experience. Over the years, they added the ability to buy the frames online in their Collections section of the website, and even play with the SALE button to give shoppers a discount. Luxe Optique confirms to A Little Beacon Blog that they have seen an increase to the eCommerce section during this time, and they have more to come: online contact lens ordering. “Not only can you order from us using a prescription from our doctors, but you can also use prescriptions from any other practice,” Luxe Optique tells A Little Beacon Blog. “It might seem common, but it’s not something a lot of privately owned practices do. We can’t wait for that to launch. Should be soon!”

While having an online presence allows you to expand your customer reach outside of the immediate area, it appears to be a pleasant surprise to shop owners that local residents are taking advantage and showing their support. Local customers love their shops, connecting with the owners, and want to support any way they can.

Visit A Little Beacon Blog’s Shopping Guide for a list of all of the shops on Beacon’s Main Street.

Tree Falls In Beacon: Windy Gusts Take Tree On Main Street Outside Beacon Barkery

Photo Credit: Katie Hellmuth Martin

If you follow A Little Beacon Blog’s Instagram, you may have seen the InstaStory we put up that was a picture of this flowering tree taken through the car sunroof. This week in Beacon is usually one of the most beautiful because it is when the white flowering trees on Main Street all open up. We were doing a little countdown of when all of the buds would open.

Photo Credit: A person who emailed this into Mayor Lee Kyriacou, who forwarded it to ALBB.

Thursday (yesterday) was a particularly windy day, especially in the morning, which ended in a hail flurry, catching some outdoor joggers by surprise. The storm system was predicted and reported on by the Daily Voice, saying it came from the Midwest (my Ohio family confirmed it; I knew of the gusty wind earlier). Friday is turning out to be similar, with a few ice snow flurries.

Thursday morning, Jon from Beacon Barkery (pet food store) wrote in with some weather-related activity outside his shop: “Good morning Katie. It's been pretty exciting on Main Street so far. The giant flowering tree in front of my store snapped and broke my flag pole.”

Good grief! Jon was OK, as he was inside the shop when he heard the tree fall. “It all started when I was in the back cleaning. I heard a loud noise and Angel (my pug) barked. I figured it was a customer knocking on the door to get my attention. When I went to the front of the store, I looked out and said: ‘Holy Cow!’ The branch had fallen and crushed the flag and broke the end half of my flag pole.”

Jon reports that the City of Beacon maintenance crew was on it in what felt like 5 seconds. They came with chainsaws to cut the tree and remove it. White flower petals were blowing around, and Jon stayed inside so that the debris would not blow into his shop.

The Beacon maintenance crew returned a few hours later to cut and remove the entire tree.

A Little Beacon Blog wrote into the mayor’s office to see what details they knew of the incident, and received this response from Mayor Kyriacou:

“Thursday morning a brief, but strong wind storm passed through the City and broke a tree on Main Street. The Highway Department head happened to pass by and immediately called in City crew to cut and clean up the debris. Even in these unusual times, the essential City of Beacon operations continue. I applaud the of the Highway Department for their help, as well as all the efforts of the City employees.”

3 Pedestrians Hit By Car In Beacon At Main Street and 9D Intersection

On Monday, December 23, three pedestrians in Beacon were hit by a car at the intersection of Main Street and Route 9D (aka Wolcott Avenue), which is across from the police station, and near Bank Square Coffee, according to a press release issued by the Beacon Police Department and reported by local news outlets.

According to the reports, at 4 pm, police and emergency medical service personnel responded to the accident, transporting the three pedestrians to a local hospital where they were treated for non-life-threatening injuries.

As reported, the driver was a 17-year-old who fled the scene after allegedly hitting the people. The identity of the driver has not been released because of their minor age. The driver was charged with leaving the scene of a personal injury auto accident, as well as other vehicle and traffic citations, according to this article, and then was released to the parents on an appearance ticket.

There are two major crosswalks on Route 9D at Main Street, with a third crosswalk a little further up Main Street, across from the Beacon Creamery and Bank Square Coffee. All crossings are dangerous at that intersection, as traffic crosses out onto 9D from Main Street, and seeing pedestrians crossing on the far side of the crosswalk from the train station is unexpected, unless you are slowing down and first looking really closely.

The left turn from 9D onto Main Street often involves fast turns and clipping the double-yellow line on Main Street, nearly missing hitting cars stopped on Main Street at the red light. South Avenue empties onto Main Street at that point as well, with cars either making the left onto it, or cars making the right out from it. Not to mention the cars who make the illegal left turn out of South Avenue.

The details of this car accident have not yet been reported.

Trash Cans Replaced On Main Street For Better Containment - At No Cost To City

As Beacon increases in popularity as a tourist destination as well as a lifestyle change destination, away from the big city - or just by people relocating here for job opportunities - trash disposal needs also change. Two major shifts have happened that triggered a metal trash can swap-out on Main Street:

• Overflowing Trash: Residents have complained of trash overflowing from metal trash cans on Main Street after regular weekends, three-day holiday weekends, or weekends that have special public events.

• Recycling: The crash of the recycling market has rocked recycling collection across many communities in the United States. In short, most of the recycling isn’t getting recycled because China, who buys most of the world’s recycling, has tightened its restrictions on what it will accept. Most recycling sent to China is dirty, as in, coated in food, contaminated with non-recyclable objects (like plastic bottle caps not screwed onto a bottle - who knew?!) or is wet paper (only dry, non-shredded paper is accepted - nothing smaller than 6” x 6” actually, according to Beacon’s recycling processing center).

• Recycling Must Be Clean: What came out of the 2018 City Council Meeting discovery session with the facility who processes our recycling, is that dirty recycling does not get recycled. If you throw in a plastic container coated with food: it won’t get rinsed at the recycling center. If you throw in straight up food, or other items that are not part of the Single Stream, you are contaminating the recycling collection, and the haul cannot be used. This makes recycling on Main Street pretty useless, being that most people throw in food containers that have food on or in them, and items that are not recyclable at all.

City Council Agrees To Larger Hole At Top Of Trash Cans

The Beacon City Council, which consists of four representatives (called Council People) from each area of the City, as well as a Member-At-Large, the Mayor, the City Administrator, and the City’s Attorney, all consider many details about how the City of Beacon functions. They even think about the design of the trash cans. At one point years ago, two holes were considered to help with trash: a small one for recycling (presumably cups and other small objects), and trash. But not too large, so as to guard against residents of nearby apartments putting their household trash into the public containers, as recalled by Mayor Casale during a City Council meeting.

Trash Cans Replaced At No Cost To The City

During the May 29, 2018 City Council Workshop meeting during which Royal Carting, the City’s contracted trash collection company, presented their proposed budget for a new contract, Royal Carting’s presenting attorney, James Constantino, suggested a replacement of the cans at no cost to the City. “The designs of the cans are not accommodating or giving capacity. We have agreed with the Highway Superintendent for a new can… I can assure you the Mayor has been very clear that he wants the trash cans maintained, and doesn't want to see litter.”

Beacon’s City Administrator confirmed with A Little Beacon Blog in August 2018 that the City was moving forward with the replacement of the cans. By January 2019, the new trash cans lined Main Street.

Putting Up the Spooky Lights on Main Street

We’re setting up the spooky lights in the office ... After seeing orange, purple and pink Halloween 🎃 lights going up already on front porches of Beacon, we had to join in the spooky spirit!

Usually Home Depot has the glorious spread of Halloween yard decorations, but this year, Rite Aid in Beacon has enough choices on the shelves to do in a pinch. Brett’s Hardware, down on West Main, has the mums (flowers, not mummies!) and some other colored lights.

Happy Fall! 

Main Street Closure Update After Sewer Collapse at Main Street and Tioronda Avenue

Main Street One-Lane Update from the City of Beacon

The City Administrator for the City of Beacon, Anthony J. Ruggiero, M.P.A., has issued this update:

There has been a sewer collapse at the intersection of Main Street and Tioronda Avenue. 

MAY 10: Starting Thursday, May 10, Main Street will be one lane of traffic from Tioronda Avenue (Howland Cultural Center) to Brothers Restaurant to allow the contractor to start the sewer bypass. 

MAY 14 - 16 (approx.): Starting on Monday, May 14, Main Street will be closed to through traffic from Schenck Avenue (Ella's Bellas) to East Main Street (Dummy Light) for approximately three days, until Wednesday, May 16.  The contractor will be working through the night to limit the disturbance on this section of Main Street. Parking in this area will be limited. 

Sidewalks will remain open.
 
Notices have been distributed to the business and property owners and appropriate signage will be placed.

Annie Sloan Stockist, Knot Too Shabby, Opens in Beacon at 155 Main Street

The wait is over... We have had hints of furniture painting stores moving into Beacon before, most notably when Hudson Gold held a pop-up shop last December. (They are currently located on the east end of Main Street, next to the Chocolate Studio.)

Now, on August 20th at 10am, the Beacon Chamber of Commerce will host a ribbon-cutting ceremony for a new shop in town, Knot Too Shabby from proprietress Jessica Cole, an official stockist of cult favorite Annie Sloan decorative paint.

Annie Sloan furniture painting brushes, carried in Knot Too Shabby.
Photo Credit: Knot Too Shabby

The store is already stocked with coveted brushes that can help any novice painter get professional-looking results. You'll also find the famous Annie Sloan waxes that get applied on top of the paint using different techniques. And if those techniques intimidate you, don't worry, there are workshops at Knot Too Shabby!

Though there are Annie Sloan stockists in several cities and towns in New York state, having one in your own city is lucky for two reasons:

• Education: The shop owner, like Jessica, is trained in the painting techniques and usually teaches you how to do it.
• Shipping: Annie Sloan has removed shipping from their own website in order to fully support their local locations. While driving to other towns is adventurous, you can now just walk, roll or drive down Main Street to pick up the color of your choice, or Jessica can order it for you!

Warning: Knot Too Shabby is located near the newly expanded store ReMade (in the former Clay Wood & Cotton space), which carries artful creations for your home and jewelry collections, so if you come out of ReMade inspired by your custom-designed purchase, you can go to Knot Too Shabby to make that happen.

OMG, let the projects begin.