A Protest, Happening This Weekend, And The Retail Therapy Guide - 6/5/2020
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Don’t all rush at once…space yourselves…but one of the most innovative shop windows in Beacon right now is at Echo Boutique at 470 Main Street, on the east end of town near the mountain. This boutiques with a wide curated selection of women’s clothing, kids toys, and some men’s accessories as well, was one of the first stores to voluntarily shut down - even before the Executive Order. Now, they are one of the first windows on Main Street to organize inventory in such a way that people can shop by number from the other side of the glass.
Owner Karen Donohue has a 14 year old daughter in school. When districts closed state-wide, so too did she on Main Street. Trouble is, Karen did not have a website to fall back on while her doors were closed, and remain closed during the phased reopening across the country and in Dutchess County specifically. But Karen is no newbie. She is a veteran of Main Street, having run her shop here for 19 years, always changing its inventory and display, depending on her mood and customer reactions. “I opened the shop a short while before 9/11 happened, so I wasn’t sure I’d survive. But I’m still here,” she tells A Little Beacon Blog. Karen also lives with Lyme disease, so summoning strength can at times be challenging.
“I started in a little 10x10 space as an art gallery next door to where the Korean deli, Seoul Kitchen, used to be.” That small storefront space she is referring to changed to a home brew beer shop for a minute, and is now part of No. 3 Reading Room & Photo Books Works, who bought the building and transformed it to an artist studio live/work space. “470 Main Street is my 3rd space on the east end of Main Street. I went from the little one to around the corner, which later became Waddle and Swaddle and is now Hyperbole. Then to my current spot at 470 Main Street, which is basically two storefronts in one.”
Extremely comfortable in the visual, physical space, Karen has a degree in photography from Rochester Institute of Technology (RIT) and went on to be a prop stylist for almost a decade. Her window displays are known in Beacon for being extremely imaginative.
When she was comfortable with reopening in her own way, she and her daughter headed back into the store to bring as much as they could to display in the windows. Parents were eager to buy the toys she carries in the store, both to support her, and also to benefit from her educational and science-based selection.
Each item in the window is labeled in a box, and a sign with ordering instructions is taped in the window. Customers are told to snap a picture or simply text 845-863-3166 with what they want, and porch delivery within Beacon will be arranged. We can tell you this, however: this is a fraction of what you’ll find inside of Echo. Karen is always going to market to bring back new designers and toy makers. If you need something else, just ask her!
As for the lovely bras you see in the window, those are from The Bra Fit Expert, Christina (Tina) Faraj, who permanently pops up inside the shop with her wide selection of high quality women’s under things and comfy PJs. The benefit of Tina was her expert fitting, but if you contact her, she can telacoach you through a fitting christina.faraj@gmail.com.
When A Little Beacon Blog first shared a video of her shop in our Instastories, the positive reaction we received was swift. Several people shared heart eye emojis and explained: “Genius!”
What Beacon’s shop owners (and shop owners across the country) have done to stay connected to their customers has been astonishing. Many don’t qualify for unemployment because of their business entities, and applying for the PPP loan could be challenging, depending on what type of business they are. Translation: some businesses receive a fraction of stimulus funds, as some business owners are stuck between a rock and a hard place with how rules around these stimulus monies work and change on an almost daily basis.
Main Street business owners are always hustling hard, and they rose to the challenge of this crisis.
Shop Echo at 470 Main Street by shopping their window (spacially distance yourself), and look in their Instagram for product postings, as well as their Facebook.
For some brick and mortar businesses, establishing an online presence pre-pandemic may not have been a priority. Walk-in business was good enough to keep them in business, so perhaps building an online website store was not needed. Plus, a shop owner is quite busy with customers who walk into the store, so spending a lot of time online to build a web shop is not easy. That all changed with the shutdown of Main Street back in March due to the COVID-19 pandemic, when the doors shut and foot traffic disappeared.
Overnight, the digital way of reaching a customer was the only way to reach a customer. Any store without a social media presence on Instagram, Facebook and TikTok was cut off from their customer base (unless they had been sending newsletters, which is even less of a percentage). Anyone who did not have an ecommerce website lost the ability to sell to the customer stuck at home - looking for something to do, or who needed that special something only available at the boutique.
Some brick and mortar shops in Beacon have not committed to the daunting task of establishing an online presence - it could be because they think it’s too hard, or feel not tech-savvy enough. When once they felt it a waste of time and money if not enough customers use it, that percentage shifted as no customers are currently walking through the door.
A Little Beacon Blog traveled around the web to find new or enhanced websites that popped in some of Beacon’s Main Street businesses up post-pandemic. With so many resources available now to sell online, shop owners don’t need to be coding experts to get one up and running. Required, however, is a lot of patience to build it, and good ideas for how the shop owner wants the web shopping experience to flow. Below is a sampling of brick and mortars who expanded online:
Website Platform: WordPress with WooCommerce
Blackbird Attic, a consignment shop on Beacon’s east end of Main Street, already had a website but didn’t convert it to an online store until recently. Prior to that, they utilized their Instagram account (@blackbirdattic) to host pop-up shops and gather sales through Instagram via Direct Messaging (DMs). Owner Michelle Caves-Deal tells us “Selling on Instagram definitely works - people like to see the items live in Instastories, They've said it feels like they’re back shopping in person…”
But this does come with some extra steps for shop owner Michelle in order for the sale to happen, like sharing additional details and photos with the customer prior to purchasing. Being a consignment shop, she needs to create two invoices, merchant account and one for the WooCommerce software they use for sales.
Website Platform: WordPress, WooCommerce, eBay
2020 has already been a challenging year for The Underground Beacon, a well known comic book store with weekly comic book release days and in-person gaming events. First, they faced the risk of closing due to the usual pressures of personal life (family loss) and revenue streams to pay the rent, only to be saved by a new partner just earlier in March.
The shop has been hosting the weekly Magic The Gathering sessions on Zoom. They also created a website to sell t-shirts promoting love to the store in addition to selling comics through their eBay store.
Comic book shops were hit pretty hard when Diamond Comic Distributors - the main distributor for most comic book publishers including Marvel and DC Comics, announced a halt to all product distribution on March 23rd. This meant comic shops, like The Underground Beacon, would not get new merchandise coming in until further notice. Thankfully, at the beginning of May, Diamond announced they will resume distribution May 20th. Marvel and DC Comics have announced are being shipped to stores beginning in late May 2020.
Website Platform: Squarespace for the main website; Square for the Delivery Shopping
As we shared in this recent article, Corrine from Flora Good Times was concerned dealing with such a tactile store “from seeing the plants and flowers to the smell of the shop itself” she says “it was such an unknown for me whether or not people would continue to shop at Flora through the computer.” She created a second website through Square just for local orders. This was convenient since they also use Square for their point-of-service sales. “It is easy to integrate into your inventory and create a delivery radius..” Speaking personally as a customer, it was super easy to place an order for delivery (twice!).
Still a new business with just 8 months under its belt, the plan for an online shop was in the cards but current circumstances really rushed that project. “I find that a lot of people are looking to spruce up their homes during this time, and adding a plant or some flowers to their quarantine definitely appears very popular!” says Corrine.
Flower shops for the longest time relied upon centralized flower delivery websites to host their flower bouquet options. Raven Rose on Beacon’s east end of Main Street has a large space, most of which is filled with home goods, despite their large floral business. Years ago when owner Courtney Sedor bought the former floral shop that was located there, she relied upon a florist website service for her ecommerce, which locked her in into different template and selling options. After the COVID-19 shut-down, she dove in and put her home goods online, and now is part of the “release” news when a shop owner puts something new up on the website.
Website Platform: Shopify
Getting a website up and running quick was a concern for a few businesses. When starting a brick & mortar business, a website could be on the to-do list but building it in stages like how Last Outpost Store was doing.
While timing was of the essence, the Last Outpost store still wanted their website to capture the feel and vibe of their shop, while wanting the online experience to be as close to the interior shopping experience as possible.
Co-owner Allison Cimino was able to finish the site 2.5 weeks after their March 17th shut-down. Allison shares with A Little Beacon Blog: “The response has been really good. The local delivery has been great as well. I have been learning just how many locals really love our shop. That alone really drives me to want to see through this so we can be there for all of our customers when we return!”
BINNACLE BOOKS
Website Platform: IndieCommerce (Drupal)
Binnacle Books, the small independent bookstore located in the middle of Main Street, always had a website, but did not always have the ability to shop on that website. They started with a form you could fill out if you wanted to order any book (possibly any book in the world?), and they would process the order. Different weeks into the pandemic brought different iterations of their website. First the ordering of any book got more advanced, and then their book collection appeared online in a searchable organized fashion. Binnacle Books offers a monthly membership that locks in a discount on book prices, and devised a way to make it easy to checkout without using your credit card so that the shop keepers could credit it against your monthly membership card on file.
LUXE OPTIQUE
Website Platform: Squarespace
While Luxe Optique always had a website, they were dependent upon walk-in foot traffic. Glasses fitting on your face is a personal, physical experience. Over the years, they added the ability to buy the frames online in their Collections section of the website, and even play with the SALE button to give shoppers a discount. Luxe Optique confirms to A Little Beacon Blog that they have seen an increase to the eCommerce section during this time, and they have more to come: online contact lens ordering. “Not only can you order from us using a prescription from our doctors, but you can also use prescriptions from any other practice,” Luxe Optique tells A Little Beacon Blog. “It might seem common, but it’s not something a lot of privately owned practices do. We can’t wait for that to launch. Should be soon!”
While having an online presence allows you to expand your customer reach outside of the immediate area, it appears to be a pleasant surprise to shop owners that local residents are taking advantage and showing their support. Local customers love their shops, connecting with the owners, and want to support any way they can.
Visit A Little Beacon Blog’s Shopping Guide for a list of all of the shops on Beacon’s Main Street.
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Storefronts on Main Street in Beacon have been preparing for pandemic protection for the week prior to the shutdown of all non-essential businesses mandated by Gov. Andrew Cuomo on Friday, to go into effect on Sunday night (March 22, 2020) at 8 pm.
If you are vising Beacon this weekend - or any day, now that every day could be a weekend day depending on what industry you work in - you won’t find a shopping experience. We are social distancing, walking past closed shops, longing to go inside, our faces pressed up against the storefront glass. We are walking as families, as dog owners, as solo people. We are trying to stay in our spheres - meaning that tight-knit group of people you live with - to help reduce the spread of coronavirus.
The people we pass on the street might be two or four friends getting out of New York City for the day to get fresh air. Totally understandable. But you have got to get it. You have got to sphere-up. You have got to not walk so close to your friends. Seriously. It’s awkward. Every single celebrity is telling you to do it. Every single celebrity in California and New York are out of work because their production literally has been shut down, or their huge concert canceled.
We HAVE to spread out from one another and stay in out sphere if we want this thing to end and for shops to re-open and for movies to come back into the theaters.
The first round of closures, with the 50% occupancy mandate, was pretty shocking. Then the mandate of movie theaters and gym closures came. That was devastating to those industries. In one day, everyone got to know the Zoom app (what is this thing?!) when kids started using it for digital playdates, and the parents were using it for work meetings, therapy sessions, and now yoga and Pilates classes to retain an ounce of normalcy.
The Internet started breaking. Gov. Cuomo mandated that data providers provide more data to customers regardless of what plan they purchased (this is a different problem than all of the bandwidth being sucked up… although it’s a freebie solution that may or may not be possible as infinite data is sucked down into smartphones everywhere).
Netflix throttled streaming in Europe, and today, Disney+ took similar action by limiting streaming by 25% in a move requested by European government. “[Disney+] said Thursday it will limit the streaming quality of its content for the next 30 days for users in Europe to relax the strain on communications networks caused by the coronavirus lockdown,” according to an article in Deadline.
Businesses in Beacon quickly shifted to online shopping. If some had been doing it only a little bit, they jumped in with both feet to figure out how to make it work.
A Little Beacon Blog is tracking it all in our Shopping Guide. Visit that Guide and refresh it on your phone. As we learn of updates and changes to what shops are delivering, how they are offering contact-less payment, etc. the shop’s information will be updated in the Shopping Guide and Restaurant Guide.
This Saturday morning, the saddest Instagram post came up. Sad but truthful and appreciated. It’s from Flora Good Times. Owner Corinne Bryson bought the shop from the former Mary Fris (read her interview with ALBB here after that transition). Within the year she has been told to shut her new business, a move she supports in the name of public health, but one that is not without deep struggle and hardship.
We will leave you with Flora Good Times’s temporary goodbye post. Read it, and then go back and buy from her. She does pickup, and you’ll want to experience whatever energy you can from that sweet shop.
From Flora Good Times via her post on Instagram:
“I know the news is changing so quickly it feels like whiplash these days.
”A few things have changed for us over here today. Previously posted that we would be open tomorrow and Sunday. This is partially true, but only Saturday and only for curbside pickups or pre-orders! Our little store is not easy to socially distance within, so for the next while, only appointments/pickups allowed inside the shop. Sunday we will be closed.
”Secondly, I posted today that I wasn't sure about curbside pickups next week and moving forward. I think we will make it happen for you. I'll take orders Sunday-Tuesday for Wednesday and Friday pickup at designated times. What we have available is on our highlights, but please ask if you're looking for something you might not see. The store is full of treasures!
”Finally, I will not be focusing on flowers until I can properly reopen. We have cleaned out the fresh flower area as it's typically the part of our business running on the smallest margins with the most physical loss. We do have dried flowers available, or if you are looking for fresh flowers, I am happy to turn you to a handful of wonderful local florists who are slinging flowers however they can.
”Today has been weird. No shame in saying I've cried in the grocery store every time I've been in it this week. But, I've also spent a lot of time remembering that this pandemic is really teaching us something that I've been told all along -- health is the most important thing. And I'm grateful that I am healthy and those that I love are healthy. I hope you are also healthy and surrounding yourself with light in whatever way you can ♥️ Last thing, I heard a lovely Norwegian proverb today that I'm holding with me for the foreseeable future: "It will either go well or it will pass." Either sound great to me right about now.”
Wishing all of our Main Street business friends the very best as we soldier through this. Please continue to make your life happy by ordering the treasures you find inside. How fun to shop differently now: by gazing through the storefront window, and the shop owner brings you something.
Neighboring Beacon, right across the Hudson River just off the Newburgh-Beacon Bridge and 9W, is the Newburgh Vintage Emporium, located at 5006 Route 9W, Newburgh. Established in 2013, the Newburgh Vintage Emporium quickly became one of the Hudson Valley’s ideal locations to shop for vintage finds, antiquing, crate-diving for vinyl records, and even discovering local handmade goods. As first reported by the blog Newburgh Restoration, Newburgh Vintage Emporium is expanding due to its growing popularity!
Artist rendition of second location.
That’s right, 11,000 square feet with 50 vendors just isn’t enough to keep all the goods in! The organizers have announced that a second location will be opening at 10 Route 17K, in Newburgh - the Newburgh Vintage Emporium “Ware-House”! The Ware-House, as they call it, will add 30,000 square feet of treasure-hunting, with 80 more vendors. The new space will house even more vintage furniture and clothing, antiques, curiosities, repurposed and locally made goods.
Sound Shack Beacon moved their record collection from Main Street (Beacon) to the Newburgh Vintage Emporium five years ago (and even hosted a pop-up shop at A Little Beacon Space!) and says it’s been a fabulous transition for them. They will also be expanding into the new space. Sandy from Sound Shack tells us: “We are excited about this venture! We will be having a spot that we will call Sound Shack Annex!”
This is an exciting time for Newburgh as new businesses continue to come into the city. As noted on the Newburgh Restoration blog, “the Vintage Emporium, located at the northern end of the city, just off the I-84 ramp, attracts many customers from near and far. Now the city will have a revamped shopping destination in the west end of the city. The owners have given their first location a fresh perspective. It will be exciting to see what they do on 17K!”
If you are interested in selling with Newburgh Vintage Emporium, you can call them at (845) 562-5200 or click here.
Want a venue to showcase your talent? Pop Up in A Little Beacon Space! People are always asking us, "What's coming in next?" Maybe it’s you!
We make your setup and promotion really easy! We have two black tables with smooth surfaces, which can get shorter or longer, depending on who is setting up in the room. We have the perfect nook for trying on clothing or just relaxing while others shop. Pop-up events at A Little Beacon Space are always fun and lively. A lovely surprise on your weekend stroll through Beacon!
Coming soon… new shelving we ordered, to give you more retail display options. Watch our Instagram for when it arrives and we set it up!
Click here for details >
Beacon, you rock! Recognize these Open signs? Meyer's Olde Dutch and Artisan Wine Shop. Across the street from those two, Notions-N-Potions and Luxe Optique are welcoming customers too. More signs like this are popping up! Hard work continues to restore power and cable, and clear trees, etc. 🙏🏻 Thank you to everyone who continues to help bring us a safe community and modern conveniences! You are all beacons of light.
Do you have a class or workshop you would like us to consider adding? Let us know on Twitter, Facebook, or via email at editorial@alittlebeacon.com.
First of all, when a Mom is shopping for Mother's Day, she may want to get dressed up and feel pretty. Really pretty. This rose pink dress is available at Lauren & Riley, on the East end of Main Street near the Beacon Bagel (also a good breakfast or early lunch location pre-shopping). |
Next is makeup, specifically makeup brushes. Much to your surprise, these makeup brushes, which include brushes specifically angled for liners, shadows and blush, are available at Beacon Natural Market. For the last 10 years, the Natural Market has made itself the destination for healthy living and lifestyle, and that includes mineral-based makeup for a clean finish that is easy on your skin. |
If her lashes could never have enough coats of mascara, there is now the Society of Lash, who can fix that! Step into this parlor (or ask for a gift certificate), and have individual eye lashes glued to each of Mama's lashes for a natural, yet full-bodied, look. |
Next, she's going to want to pick up some of these adorable glass and metal frames just down the street at Reservoir and Wood. These are good for showing off pressed flowers, and pictures that she could get taken and printed at The Pfotoshop in the old Matteawan train station when she stops in the Pfotoshop's walk-in photo booth to take pictures with her kids. |
And then yes, she'll need this wireless lacy underthing from Free People, hanging in one of Beacon's newest boutiques, Style Storehouse. |
Which might need to be worn under this dress...also at Style Storehouse. |
Fortunately for this Mama, there is a 30% off shelf at The Pfotoshop, right across the street from Style Storehouse! The Pfotoshop is the same place where Mom can duck into the photo booth for some quick pics with her girls - friends or kids, or even dogs. |
This happy little radio is a marvelous contraption that not only is a radio, but opens up like a lunch box to eat - I mean - store your phone, which can plug into the speakers and play your tunes. (Also: It's waterproof and sandproof! How cool is that?) Available at Dream in Plastic on the West end of town, or by ordering from their online store. |
For artful inclinations, River Winds Gallery has a plethora of beautiful pieces, like this leaf dish with a single red berry, crafted by local artists. |
Talk about limited time only... This artist, Karen Madden, is only at River Winds Gallery for a few more days, which includes an artist talk on Saturday from 4pm to 5:30pm. Her paintings are actually felted wool with metal. |
For your Beacon trivia, this E.T. is the main storefront display for local record store favorite, Audioccult. |
Photo Credit: The Fleshtones |
Photo Credit: The Fleshtones |
Photo Credit: airbnb host. |
Photo Credit: From Beacon Flea's Instagram page. |
A photo posted by Emma Dewing (@beaconflea) on
A photo posted by Emma Dewing (@beaconflea) on
Awwwe! A Forever Awkward Together card is precious with this gift set, from proprietress Michelle Caves at Blackbird Attic, on Beacon's east end of town near the mountain. |
At first glance, these lovely fonts are so innocent...until you read the kick-ass message! Find these "glitter and cleavage" or "Being a badass is exhausting" cards in one of Beacon's newest shops, Style Store House from owner Michele Williams, who is actually from Poughkeepsie! #funfact. Style Store House is on Beacon's east end of town near Utensil and the mountain. |
If Clay Wood & Cotton owner Kristy Carpenter had her way, she'd knit all day at home without pants. And she's got the card to prove it. Plus, find locally designed pottery for your coffee and tea drinking needs. Clay Wood & Cotton is on Beacon's west end of town near Bank Square. HOT TIP! Some of the most beautiful and creative flower bouquets from Viridescent are at Clay Wood & Cotton today - Sunday! |
Are you part of one of those lucky couples who shares the same schedule - and taste in shows - to hunker down on the couch and binge-watch shows together? So is Jackie Foley, owner of The Pfotoshop. |
And because it's Valentine's Day, you may need a larger selection of smart love cards, also at The Pfotoshop. |
Because really...cats will wake you up each morning with kisses... and demand to be fed. Wait a minute...aren't you supposed to get breakfast in bed on Valentine's Day? Or your birthday? Or any day? |
YES. One of my favorite cards at Play, on Beacon's west end of town. Because really, prehistoric reptiles are pretty cool. |
Should you need a Thank You card at any time for a job interview, gift, or just any reason to say Thanks, you've got options at The Pfotoshop, Clay Wood & Cotton, and Echo. |
Sponsored by Antalek and Moore Insurance Agency.
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